Market Readiness Level


OverviewBest Practices Project AttributesMarket Readiness

Objective

The objective is to assess open source projects from a market perspective and provide a simple indicator of the market readiness of OW2 projects. 

Scope

The OW2 MRL are a series of business-related situations that reflect the evolution of a project from initial software development to market leadership. The sequence must take into consideration the changes that must occur for a project to transform itself from a purely technology endeavour to a market powerhouse. And because we replicate the NASA TRL scale, the OW2 MRL scale also has nine levels.

The MRL score positions the project on the OW2 Market Readiness scale. Theoretically the score is a number between 0 and 10, however the scale has nine grades, a software reaches MRL 9 when it is technically mature and broadly used, supported and recognised on the market. Because software is a technical product, the MRL scale is influenced by technical determinations however they should be understood from a market point of view as if confronted to the question: what value is brought to a business user? 

     
OW2 MRLBusiness ScaleTechnology ScaleRationaleNASA TRL
9Established PlayerPlatform, Sub-Project GenerationEstablished product with properly financed and organized Business support, Customer base, Repeat sales and Market recognitionFlight Proven
8Actively CompetitiveBuilding Range (Products/Features)Early customer base, appropriate financing or active community support, recognized softwareFlight Qualified
7Business Build-upFull Q&AEarly customer base and fledgeling financing or active community support, Start-upPrototype in Space
6Market BroadeningGrowing InteroperabilityProven product, improving market positioning, growing community and governanceProven Demo
5Market OpeningUser Interface MaturingFirst customers, recent market opening, fledgeling community and governanceRelevant Envt Validation
4Usefulness DemonstratedMVP DefinedSeveral users, project leadership well establishedLab Validation
3Fledgeling UsefulnessGolden ScenarioOne declared user (can be internal) with declared project leaderProof of Concept
2DevelopmentPOCBasic R&D code developed with one demonstrated use case, some documentationApplication Formulation
1ResearchMethodology & AlgorithmsBasic R&D code developedBasic Principles

Data Collection

Information is collected via a structured interview with the project leaders and recorded in a form. Questions are not boolean and the form is only here to record the project market situation in the given category. Follow this link for a full list of market situations verified by the methodology and an exemple of the data collection form. 

Computation

The market capabilities are combined with the project attributes to provide the Market Readiness Level (MRL) score. The MRL score is the computed average of 12 values: seven Capabilities values and five Attribute values.


 Market Capabilities  Project Attributes
 Product  Activity 
 Community Community 
 Support Compliance 
 Customers Quality 
 Sales Sustainability
 Finances  
 Recognition  

Results

The result is simply a number between 0 and 9. That's the whole point of all these efforts! The MRL is published in the shape of a cursor positioned along a single vertical bar.


Stage 3: Market capabilities < Previous

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