Marketing Resources

Marketing Resources

Here you can find marketing resources to help you understand what is OW2 and communicate about it. Do not hesitate to use these documents, however please comply with the Logo and Trademark Usage Policy.

OW2 Tagline

During the 2007-2010 period our tagline was "Leading Open Source Middleware." We inaugurated some new collateral at the 2010 Annual Conference where we used a new tagline The open source community for infrastructure software reflecting the evolution of our code base. 

OW2 now hosts some one hundred open source projects spanning application platforms, components, middleware and tools for the development, deployment and management of distributed applications.

This tagline is also a reflection of our vision: Software is not just about lines of code. It’s about people. Those who do the writing. Those who do the integration. Those who do the training. Those who do the maintenance. Those who run it. Open source software is also about sharing with people. Sharing expertise. Sharing experience. Sharing opportunities. Sharing the same commitment to technology excellence and user satisfaction.

This vision is reflected in the new OW2 Brochure.

OW2 Information

OW2 Fact sheet).

OW2 Executive overview: everything you want to know about OW2 in a five-page executive summary.

Corporate Presentation (pdf file) and a (old) pdf version in Italian.

Very Short Presentation. Feel free to insert these slides into your own marketing presentations; we recommend however that you keep the OW2 template for them.

OW2 Business Ecosystem: explains the OW2 business ecosystem strategy and highlights first lessons after two years of operations.

Technical Presentation)


Please download the Success Stories Templates to develop your own success stories; they are important to demonstrate the many ways OW2 technologies are implemented in real-life applications.

For Projects Datasheets, please download the Project Flyers Templates. Some flexibility is welcome of course, but try as much as possible to follow the guidelines provided by the templates.

If you have to develop presentations on behalf of OW2 we kindly require you bring the OW2 look and feel to your slides; please use either this OpenOffice Template.

Press release issued on behalf or jointly with OW2 should use the Press Release template available here in .odt format. Please refer to the Press Release Guidelines page for further information on how to leverage OW2 to communicate with the media.


OW2 basic logo: There are three zip files with our logos, one for screen display for a version of "OW2 only" logo, without the "Consortium" mention. 

Make sure you always use our official color instructions:

  • Screen (RGB) : blue #0099CC ; orange #ff6600 ; black #000
  • Print (CMJN) : blue 80,25,0,0 ; orange 0,75,100,0 ; black 0,0,0,100

OW2 Logo range :

A family of OW2 Logos and buttons is available : membership logos, activities logos (Local Chapters and Initiatives) and annual conference logo. 


See the full Logo family, more sizes and files format at :

Press Release guidelines

Press Release Guidelines: If you have news, please go to this whole page of considerations about who, why, how, when and where we can do Press Releases related to OW2, its Members and its Activities.


Datasheets and flyers

Member signs

Enabling members to show and leverage their OW2 membership during tradeshows and meetings. 


Real dimensions are 99*210 mm. To be placed on a table or a desk. See the full range of member signs there:


This wiki is licensed under a Creative Commons 2.0 license
XWiki Enterprise 6.4.4 - Documentation
Powered by XWiki Hosted by Xsalto Free PageRank Checker Creative Commons 2.0 license Legal Notice