In your customer driven business, how often do you need to move customer records between key business applications? How confident that you always have the correct contact details for these customers?
Returned mail is a regular reminder that address records are never perfect. Typically, the returns we see are only the tip of the iceberg; on average, consumer data degrades by 13% and business data by 37% every year. It's a problem that's not going to go away in a hurry
In this Webinar, we demonstrate how by using Talend in conjunction with Postcode Anywhere's pay-as-you-go web services, you can keep your contact address data in mint condition without having to break the bank; delivering:
• Increasing sales by ensuring communications reach their intended destinations • Reducing the cost and waste of returned mailings • Providing better management information and business intelligence • Enhancing your reputation as a caring and well-organised business
Thu, Apr 15, 2010 2:00 PM - 3:00 PM BST